The new Nikon J1 has been a great seller for us. This new color I think will make it an even better seller. The red finish on it is just wonderful. It looks great. If I, a hetero male had to choose between Ashton and the New Red J1, I would pick the J1. It is safe to say that the ladies would too. Come in and see us and check out the new J1 images we have taken lately!